CLIENT
Athenian Brewery
Myrsini Tsoukaki, MARKETING MANAGER GREEK BRANDS
THANASIS SPYRIDONIS, MARKETING DIRECTOR
EIRINI PAPADOPOULOU, SENIOR BRAND MANAGER
MARIA BAMPAGENE, BRAND MANAGER
EVELINA PANTELI, JUNIOR BRAND MANAGER
MYRTO ANTONIADI, CMI MANAGER
AMALIA KONTOGIANNI, MEDIA & DIGITAL MANAGER
GEORGIA GEORGA, DIGITAL MEDIA SPECIALIST
AGENCY
Kallina Kyratsouli, HEAD OF CREATIVE
ALEX ESSLIN, CREATIVE DIRECTOR
Dorina Chalatsopoulou, HEAD OF PLANNING
Dorina Chalatsopoulou, BUSINESS UNIT DIRECTOR
ALEXANDRA PLATANITI, ACCOUNT DIRECTOR
MICHALIS ALEXAKIS, EXECUTIVE DIRECTOR
VICKY KALAFATI, ART DIRECTOR
MAKIS GALANIS, ART DIRECTOR
MELINA FILIPPIDOU, COPYWRITER
NIKOS MEMOS, ACCOUNT MANAGER
KATERINA KAREA, ACCOUNT MANAGER
TIGRELAB
federico gonzalez, CREATIVE DIRECTOR
SUMMARY
The 2020-2021 period for Mamos Beer is not a story about regaining market share, survival and resilience against the coronavirus. It is the story of a fierce course of growth, using as fuel a strong product, a distinctive communication and a consistent investment supporting the brand.
A timeless market share growth with a >20% return per year, with the growth rate of Mamos (+42,2%) vs. the market (+19.1%)
being impressive, whilst at the same time all equity indicators skyrocketed (Equity + 67%, Awareness +39%, Penetration +67%).
