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150 NAMES OF LESYA UKRAINKA
150 names of Lesya Ukrainka. How to make a literature classic the top celebrity of the country

RAN IN:

CLIENT
Ministry of Culture and Information Policy of Ukraine


State Agency of Ukraine for arts and art education

AGENCY
Postmen *Lead Agency

Yaroslav Vedmid, CEO
Hanna Savchuk, Account manager
Iryna Pavlova, Art Director
Olena Horobets, Art Director
Olga Mykhalets, Creative Producer
Iaroslava Honcharuk, Creative Copywriter
Nataliia Stanko, Account Manager
Mariia Bezklynska, Account Manager
Anastasiia Zafiyovska, Designer
Eugeniy Pryshchepa, Technical director
Anastasiia Kukushkina, Motion Designer
Ilya Reznikov, Videographer
Igor Bondarenko, Sound Designer
Iryna Shovkun, Project manager
Viacheslav Doroshenko, UI/UX designer


SUMMARY

"Lesya Ukrainka: 150 Names" cultural project is the first attempt in Ukraine to popularize a classic of Ukrainian literature and celebrate the anniversary in new formats relevant for audiences. The idea of ​​the project is to celebrate the versatility of the writer - her 150 names, not 150 years. To attract as many audiences as possible, a mix of online and offline instruments was used, which made Lesya Ukrainka a celebrity №1 in Ukraine, and the project "Lesya Ukrainka: 150 Names" - the main cultural project of the year.

CASE VIDEO


Language: English