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Breakthrough Cancer Research
The Shop That Nearly Wasn't

RAN IN:

CLIENT
Breakthrough Cancer Research

Orla Dolan, CEO
Eoghan O'Sullivan, Head of Fundraising
Maria Rolston, PR Executive

AGENCY
The Brill Building *Lead Agency

Roisin Keown, Executive Creative Director
Dan Henson, Creative Director
Peter Snodden, Creative Director
Ross O'Callaghan, Director of Photography


ETC PR & Marketing

Niamh Murphy, Managing Director


Fluent Communications

Donogh O'Herlihy, CEO


Irish Media Agency

Emmet McNally, CEO


Movement Events

Aoife Smith, Head of Build


SUMMARY

The Shop That Nearly Wasn't is the world's first shop 100% stocked and staffed by cancer survivors. It shows the power of research to change the future.  Their call for more cancer research funding was played in the launch shop and across social and online channels. One part of the store remains empty. Only more research funding can create these survivors. Visitors can donate to help make it happen. Live events encourage repeat visits and engagement to the launch shop.

CASE VIDEO


Language: English