CLIENT
P&G Global.
Markus Musey, Global Brand Director (Braun FEHR)
Hélène Dusseaux, Senior Director, BBIC
Roberto Vecchio, Brand Manager
Sumita Jhand, Senior Brand Manager
Thibault Charbonnier, Brand Manager
Romain Rousseau, Senior Brand Manager
Kutlu Coskungur, Production Director
Victor Leal Negre, Vice President Braun
Romain Rousseau, Brand Director
AGENCY
Donna Yan, Planning Director
Matthew Gladstone, Planning Partner
Danielle Webb, Account Manager
Mark Rees-Weeden, Managing Partner
Bob Kilciauskas , Creative Director
Pedro Rosa, Creative Director
Sarah Pang, Business Director
Sarah Pang, Account Director
Clyde Hurst, Account Manager
Sarah Pang, Producer
Sarah Pang, Planning Partner
Sarah Pang, Creative
Sarah Pang, Planning Partner
Sarah Pang, Senior Strategist
Raquel Chicourel, Chief Strategy Officer
Caitlin Horrex, Creative
Katie Bird, Creative
Dorota Marcinkowska, Business Director
Emma Louise Hansen, Project Manager
media monks
Mandy Gould, Senior Creative
Mandy Gould, Senior Creative
Roland Abbott, Executive Producer
Alex Potter, Senior Account Director
Philipp Sens, Creative Director
SUMMARY
When you're in a two-horse race and your competitor has gotten there first, what do you do? You run a different race.
This is a story of how Braun changed the established conventions of the IPL (Intense Pulsed Light) category and rewrote the rules to become thought-leaders, growing market share by giving people control and choice back when it comes to their hair removal.
