CLIENT
Burger King France
Alexandre Simon, General Director
Carole Rousseau, Marketing Director
Erinna Beaudron, Media and Social Media Manager
Clarence Zidouhia, Retail Marketing Manager
Lila Thumerelle, Marketing Project Manager
Anne Bermond, CRM and Customer Experience Project Manager
Alexandra Laviolette, Head of Digital & Media
Samuel Kouppe de Kermartin, Digital Manager
Christophe Corroyer, Studies Manager
Nabil Tajouri, Marketing Research Officer
Jessica Schinkel, Legal Director
Séverine Huber, Legal Responsible
AGENCY
Georges Mohammed-Chérif, President and Executive Creative Director
Julien Levilain, Managing Director
Patrice Lucet, Creative Director
Philippe Boucheron, Creative Director
Tristan Daltroff, Creative Director
Louis Audard, Creative Director
Loïc Coelho, Business Director
Arnaud Cherbonnier, Copywriter
Antoine Blondet, Art Director
Julien Moulin, Copywriter
Margaux Hontang, Art Director
Melvin Berréhouc, Copywriter
Thomas Granger, Vice-President
Clément Scherrer, Head of Strategic Planning
Fany Maupou, Account Manager
Vincent Tavernier, Art Direcor
Pierre Cognard, Art Director
Guilhem Barbet, Copywriter
Vanessa Barbel, Head of Production
Benoit Crouet, Producer
Ayman Jaroudi, Producer
Julien Scaglione, Head of Social Media
Félix Brunot, Social Media Consultant
Amélie Juillet, Head of Communication & PR
Paul Renaudineau, PR & Communication Manager
Julien Boyer, General Director
Clément Biot, Business Partner / Head of Growth (New Business)
SUMMARY
This case shows how Burger King France managed to come out of the Covid-19 period as well as possible.
By remaining faithful to its values (impertinent, funny and empatic) and trying to bring some lightness to the heavy daily life of the French people, the brand did better than just “keep the link with its clients”.
They emerged from the crisis with a better business situation than the rest of the market, an increase in brand awareness and its campaign have reached +20 billion contacts and generated +10 million interactions.
