CLIENT
Angels Initiative
Tamara Zabashta, Angels Consultant Ukraine
Maria Sheverdina, Angels Consultant Ukraine
Lev Prystupiuk, Angels Consultant
Jan Van der Merwe, Angels Initiative Project Lead
Mateusz Stolarczyk, Angels Initiative Team Leader, CEE
AGENCY
Natalia Olbert-Sinko, Managing partner
Yulia Gumeniak , CEO One Philosophy Group
Victoriia Severyn, Marketing manager
Vira Stadnyk, Senior Account Executive
Alina Nishkur, Account director
Yelyzaveta Mokra, Project assistant
Anna Klochko, Designer
Osvitoria
Zhanna Dufina, Communications Director
Twelve
Chris Webb, Co-founder and Managing Partner
SUMMARY
The agency launched a stroke educational program, new to market, aimed at primary school teachers during the period of school lockdowns. It focused on partnerships and peer-to-peer communication to tap into the community of innovative proactive educators to create program ambassadors throughout Ukraine, to help engage teachers in the program. As a result, 2258 teachers from over 600 schools registered in half a year, involving almost 27 000 pupils. Ukraine achieved 35% of the campaign’s global results (out of 14 contributing countries) and already saved a life, demonstrating behavior change.
