CLIENT
HCL Online Advertising
Razvan Acsente, Chief Marketing Officer
Cristina Sauciuc, Head of Brand & Communication
Anca Nelersa, Senior Campaign Coordinator
Catalina Manaila, Events Manager
Eva Cosa, Social Media Manager
Alin Serban, CEO
Mihai Brenda, Chief Business Development
Catalin Georgescu, Senior Creative Lead
Andi Voicila, Art Director
Mihnea Ursu, Media Manager
Stefan Talos, Dark Kitchen & Virtual Brands Director
AGENCY
Madalina Patachia, Former team member
Amalia Jakab, Business Unit Leader
Luca Costea, Copywriter
Andreea Cotet, Former team member
Bogdan Apalaghiei, Art Director
Valentin Suciu, Creative Partner & Founder
SUMMARY
This is the story of an innovative brand experience that generated immediate results. For the first time in the history of cooking shows, a food delivery app delivered real-time the finalist dishes of the most popular Romanian cooking show: „Chefi la Cutite”.
The results?
Most accessed restaurant on Tazz until then, with 66% more unique visits. 40% of the people who bought the menus were new clients.Tazz was most searched brand on Google in its category in that week. 40% Organic Reach (309.000) on Facebook at campaign’s 6 posts.
