CLIENT
HCL Online Advertising
Razvan Acsente, Chief Marketing Officer
Anca Nelersa, Senior Campaign Coordinator
Alin Serban, CEO
Mihai Brenda, Chief Business Development
Mihnea Ursu, Media Manager
Eva Cosa, Social Media Manager
Andi Voicila, Art Director
AGENCY
Valentin Suciu, Creative Partner & Founder
Andrei Ruxanda, Former team member
Serban Mocanu, Former team member
Alexandra Vestineanu, Co-Managing Partner
Oana Oprea, Head of Digital Planning
Chitu Emi, Account Manager
Bogdan Apalaghiei, Art Director
Luca Costea, Copywriter
Maria Ilie, Social Media Manager
Conversion
SUMMARY
Tazz’s first 360-campaign boosted brand KPIs from the 5th place to the 2nd place in Top of Mind, NPS, put the app on 1st place in Food & Drinks downloads (iOS & Android), and brought 69% more orders that the monthly average before campaign.
How? By using the power of disruptive media thinking to gain brand momentum and engage potential customers. A campaign around an cinematic content with a surprising mix of influencers as actors, that disrupted category’s functional communication and positioned Tazz as the go-to app for food cravings.
