CLIENT
PepsiCo
Ingrid Cornet Rodriguez, Managing marketing
Osman Dilber, Directing marketing
David Bardají Puig, Brand managing
Jordina Madroñero Rido, Brand managing
Raimon Casals, Heading TCP
Belen Baquero, Managing TCP
Andrea Hellmund, TCP Associate
Clara Serrahima Esque, Assistant Brand Manager
AGENCY
JUAN GARCIA-ESCUDERO, Overseeing creative
Pepelu Sánchez, Creative direction
Charlie Lastra, Creative direction
Ana Bautista, Art direction
Paula Ibánez, Redactor
Paco Mateos, Key Account Manager
David San Blas, Technical Director
Xavi Tribo, Chief Operating Officer
SUMMARY
This is the story of how a movie can turn around the fate of an NGO.By creating a 1h 27-minute film instead of the usual 30sec TVC, we raised record funding & support for Hospice, while successfully putting the concept of palliative care on the public agenda. Our movie and donation mechanic reinvented fundraising by converting the cinema ticket into a direct donation, a national first.
