CLIENT
H&M
Alice Larsson, SEO Specialist
Filip Unevik, Head of SEO
John Edmonds, Head of SEO (former)
Cindy-ShinYu Ho, Web Analyst
Freddie Stevens, E-Commerce Commercial Manager
Johanna Norman, E-commerce Business Expert
Joseph Michel, BT - Customer Domain Project Lead
Katarzyna Bartoszcze, Product Owner - SEO CoE (Centre of Excellence)
Lisbeth Garpengiesser, Global Head of Marketing & Communications at H&M HOME
Magnus Schon, Business Tech - Tech Competence Manager
Malinu Olsson, "Business Expert Search & Filter, Online Sales "
Marie Avril, Product Manager Marketing Portfolio
Michael Forrester, SEO Specialist
Shima Khanea, SEO Specialist
Sidharth Pokhriyal, SEO Specialist
Stephanie Stegmair, E-Commerce Specialist
Stina Gustafsson, Head of Owned Media
Unity Barnes, Content Management Specialist
Alberto Mellado Montoro, Digital Media Specialist
AGENCY
Ian Macfarlane, Head of Search Experience (SEO)
James Hazlett, SEO Director
Adam Gibson, Technical SEO Director
Buse Kayadelen, SEO Manager
Euan Taylor, Senior SEO Manager
Jamie Jamieson-Sinclair, Senior SEO Manager
Joe Aylesbury, Head of Technical SEO
Jakub Watermboski, SEO Manager
Holly Armstrong, SEO Content Manager
Dhriti Shashikanth, Senior SEO Manager
Elliot Garner-Basset, Technical SEO Manager
Jennifer Sims, Senior SEO Manager
Joe Wyman, Senior SEO Manager
Michael Thomson, Media Strategist
Olivia Hunt, SEO Copy Manager
Rick Rosenthal, Senior Tech SEO Manager
Scott Donnelly, SEO Strategist
PGD India
Namra Vakani, SEO Manager
Arpita Chowdhary, SEO Manager
Minakshi Singh, SEO Manager
SUMMARY
IKEA has transformed our homes since its arrival, however, is perceived as a brand that always has the same products despite its efforts to renew its catalogue.
IKEA arrived in Spain 25 years ago, and that moment marked the birth of a new generation who don’t know life without IKEA. As a result, the strategy was key to demonstrate the impact IKEA has had on our homes inviting six of these IKEA natives to take a horrific trip in the 90s in the form of a reality show.
