AGENCY
Bianca Novaes, Strategy Director
Andre Laurentino, Chief Creative Officer
Tara Austin, Consulting Partner Behavioral Science Practice
Jules Chalkley, Chief Executive Creative Director
Charlie Coney, Executive Creative & Strategy
Andy Forrest, Creative Director
Nicola Wood, Creative Director
Luke Ridgway, Executive Design Director
Fola Odumosu, Client Partner PR
Mike Hughes, Behavioural Science
Eleanor Hardcastle, Producer
Eva McApine, Production Assistant
Heather Hart, Senior Print Producer
Andrew Lopez, Strategy
Christina Bell, Team Producer
Hogarth Worldwide Ltd
Spindle Productions
Molly Burdett, Director
Adric Watson, DOP
Lou Gagen, Executive Producer
Rachel Bashford, Line Producer
Tim Swaby, Editor
SUMMARY
Addiko aimed to differentiate itself from competitors and drive business results by acquiring a unique brand positioning.
Recognizing that traditional bank lending is slow and bureaucratic, while financial needs of people are immediate and unpredictable, Addiko became an expert in fast cash loans available whenever and wherever. The repositioning led to significant growth in image brand attributes reflecting this new positioning. Cash loan consideration increased by 35% in Slovenia and 27% in Croatia, leading to an 98.5% growth in new cash loan customers in Slovenia and 50% in Croatia.
