CLIENT
Pladis
Jessica Woolfrey, Senior Brand Manager
Asli Ozen, Chief Marketing Officer
Catherine Morgenroth, Marketing Manager
AGENCY
Andy Jex, Chief Creative Officer
Sandie Dilger, Chief Strategy Officer
Grace Wallace, Strategy Director
Paddy Paddison, Creative
Gareth Hughes, Business Director
Cyndall Mcinerney, Creative
Bhrena Marino, Strategist
Jess Smith, Strategy Partner
Ben Brazier, Creative Director
Johnny Ruthven, Creative Director
Irina Fomicheva, Account Manager
Tabitha Clark, Account Manager
MG OMD
Ru Biollo, Senior Client Executive
SUMMARY
By creating the Crédit Mutuel family saga at a time when French people tended to be indifferent or even suspicious about banks, we wanted the Crédit Mutuel model to be an efficient and desirable alternative in the banking sector: being a customer of a bank which belongs to you, it changes the relationship with the bank. A resounding success because 12 years later, Crédit Mutuel is the French consumers’ favourite bank, yet only the fifth largest media budget in the sector. (Kantar Media, 2022)
