IKEA

Gabriel Ladaria, Marketing director & insights at IKEA España
Rafael Jimenez, External Communication Manager for Spain at IKEA Grou, IKEA
Ana Ordoñez, Country CRM manager IKEA

McCann Spain *Lead Agency

Emiliano González Di Pietri, CCO McCann Spain and Chief Creative Integration Officer MWG Spai
Agustín Soriano, Chief Strategy Officer McCann / Chief Strategic Integration Offi • Brand Strategy
Álvaro López, Group creative director
Javier Pascual, Integrated account director
Elena Rodriguez, Account director
Andrea Cabezudo, Project manager
María Goñi, Strategy director

Iprospect

By consistently investing in Kevin for 6 years, and not being seduced by the desire for novelty and innovation, Aldi took on the established giants John Lewis and Coca Cola to become the UK’s most effective and favourite Christmas advertising.  Kevin was declared ‘The Nation’s Favourite Christmas Ad’ in 2020, and again in 2021, even surpassing the iconic ‘Coke Truck’. Most importantly Kevin helped to deliver a 6-year value share growth of 54%, £618m in incremental revenue and an overall ROMI of 241%.  Not bad for a humble vegetable.