CLIENT
Toyota Europe
Hela Askri, Client
Nathalie Domenec, Client
Lana Gacinovic, Client
Veronika Chufistova, Client
AGENCY
Hannah Fisher, Author & Strategist
Simon Ringshall, Co-author & Strategy Lead
Ben Southern, Business Intelligence Director
Faye Kimpton, Account Director
Phil Hourdakis, Senior Account Manager
Martin Cox, Creative Director
Jasmine Watt, Creative
Georgia Parker, Creative
m/six & partners
Ioanna Karampila, Media Account Director
Charlie Smallwood, Media Strategy Director
Alice Versey, Media Account Manager
Maria Eusebio, Media Account Executive
SUMMARY
In order to strengthen the emotional bond with young people, we leveraged the cultural moment and establish a collaboration with the number 1 artist and the voice of the generation to show, on his example, that nothing is impossible - even becoming the CEO of love brand such as McDonald's. “Mata took over Mak” and created his own meal available in app and led the entire campaign in his own way. In result, we increased sales and traffic in application and created one of the greatest events of the year.
