CLIENT
Addiko Bank d.d.
Mojca Prešeren, Marketing Specialist
Carmen Staicu, Managing Director, Group Marketing and Public relations
Aleksandar Jon Stefan, Group digital marketing expert
Timir Povše, Director of Retail
Andraž Vrh, Member of the Management Board
Addiko Bank d.d. Croatia
Petra Kalan, Marketing and Public Relations Director
Mia Lasić, Digital markrting specialist
Martina Ivkić, Group Marketing Expert
Zrinka Jugec, Group Marketing Director
Silvana Ban, Marketing Expert retail and SME
Petra Bašić Jantolić, Managing Director, Business Development
AGENCY
Davor Bruketa, Creative Director
Siniša Waldinger, Executive Creative Director
Ana Krstić, Strategic Planner
Sonja Martinović, Account Director
Anja Pečovnik, Video Production Manager
Matej Vučković, Senior Designer
Alen Dumic, designer
Ana Galić, Junior account manager
Dora Sandalić, Account Executive
Martina Tupek, Copywriter
Spring Onion
MEDIA PUBLIKUM D.O.O.
Degordian
Bunker
SUMMARY
2022 russian invasion was a shock to FUIB, a commercial Ukrainian capital bank. It had to ensure its financial viability in late 2022, when its pre-war savings accounts were due to expire. FUIB had to act quickly and persuade clients to switch to new savings deposit accounts and attract new clients. The campaign idea conveyed reassurance of new deposit safety, resonating with the context of Ukrainians staying strong in the war, like steel. Results were remarkable 5.4 times growth of money on deposits and 94% increase in new clients
