AGENCY
Stephanie Tuesley, Principle author
Matthew Gladstone, Contributing author
Russell Garn, Creative Director
Alethea Boucq, Account Manager
Georgie Stewart, Managing Partner
Ben Clapp, Executive Creative Director
Wunderman Thompson London *Lead Agency
Victoria Herrick, Contributing author
Luke Grima, Business Director
Kanika Bali, Planner
Fiona Flannagan, Account Director
PublicisLEON
SUMMARY
With this campaign, Flip, a refurbished smartphones marketplace, managed to ignite a mindset shift in Romanians: You don’t have to buy the latest, shiniest phone and empty your pockets, just to get quality.
As a former alternative to SH players, Flip repositioned its entire brand towards fighting with the NEW smartphones market and the traces of consumerism they leave behind.
The strategy and creative deployment drove Romanians to switch their choices towards refurbished, increased GMV by +21% YOY and placed Flip among trusted players when thinking of upgrading your phone.
