Lacoste

Catherine Spindler, Deputy CEO
Nathalie Beguinot, VP Global Brand Strategy
Julien Scheubel, Global Director Strategic planning & Brand activations
Mylène Atlan, Global Brand Image & Content Director
Caroline Geraud, Brand image manager

BETC Paris *Lead Agency

BERTILLE TOLEDANO, PRESIDENT
Florence Bellisson, President/ECD
Agnès Cavard, Art Director
Suzy Morin, Account manager
Theophile Geslain, Account manager
Gaelle Gicqueau, Managing Director
Antoine Gauquelin, Copywriter
Joachim Touitou, Assistant art director

Group M

VIF – the Network to Prevent and Tackle Violence against Women – aimed to generate reach/awareness and petition signatures to stop virginity testing in Romania without the state's support or budget. By emphasizing that virginity testing is an unscientific, harmful rite of passage compared with the Baccalaureate exam (a good rite of passage), VIF gathered an 18 million audience (2x goal), 83,500€ earned media, over 44,000 signatures (4x goal), stopping the procedure within 5 campaign days. The state decided also to ban the law, order pending Parliament voting in 2023.