CLIENT
Ferrero Romania
Mihnea Ungureanu, Brand Manager
Diana Pasoi, Senior Brand Manager
AGENCY
Tudor Toma, Client Manager
Ioana Dumitrascuta, Client Lead
Ana-Maria Taralunga, Group Creative Director
Catalin Grigore, Senior Art Director
Vladut Tanase, Copywriter
Valentin Petridean, Senior Art Director
Miruna Grecu, Digital Account Manager
Elis Iaia, Associate Planning Director
Adina Albu, Senior Client Lead
Silviu Nedelschi, Executive Creative Officer
Melina Maria Constantin, Account Executive
Raluca Kovacs, Chief Strategy Officer
Horia Girbea, Junior Copywriter
Diana Maftei, Junior Art Director
Mirela Iordache, Client Manager
Camelia Efrimov, A/V Production Lead
Alexandru Calin, A/V Producer
Marius Farcasanu, Digital Art Director
Veronica Ciacoveanu, Digital Client Lead
MSL The Practice
Ovidiu Condrea, Sr. Communications Manager
Rafaela Bachios, Communication Manager
MINDSHARE ROMANIA
Simona Gorea, Senior Digital Account Manager
Mihaela Stanescu, Group Account Director
Simona Topolica, Senior Digital Planner
Elena Giurgi, Offline Planner
Gratiela Cenoiu, Trading Manager
Florin Visenescu, Senior Account Media Manager
Publicis Events
Delia Danu, Event Account Director
SUMMARY
We had to raise 22.5 million PLN for Bayraktar for Ukraine in a month. Four months after the war broke out when it disappeared from the headlines, replaced by economic uncertainty. Using a newsroom strategy and snowball mechanism, we battled for media and ambassadors every day. The result? 24,836,381 PLN raised in the largest and fastest fundraiser in the history of Zrzutka.pl and the biggest Polish fundraiser for Ukraine for a specific cause. 65 influencers, 912 media materials, 209 thousand contributions, and an advertising equivalent of 15,017,614 PLN.
