CLIENT
Flip Technologies SRL
Cristina Schitco, Head of Brand Communication
Madalina Stanculescu, Chief Marketing Officer
Raluca Lazar, Digital Manager
Andra Negru, Performance media manager
Fadia Chirtan, Content writer
Sergiu Vlaicu, Art Director
AGENCY
Amalia Jakab, Business Unit Leader
Valentin Suciu, Chief Creative Officer
Cinzia Bunea, Account Manager
Alina Nechita, Group Creative
Andreea Călărașu, Senior Planner
Maria Vatamanu, Integrated Communication Specialist
Andreea Crivat, Copywriter
Difrnt Agency
SUMMARY
To empower Ukrainians and unite people around the world for the support of Ukraine, a fundraising platform UNITED24 decided to create a symbol of Ukrainian perseverance. The last bastion of the defence of Mariupol - Azovstal, is a world-known symbol of perseverance. Using the last block of the Azovstal steel, we made unique bracelets. 100,000 bracelets were sold-out in 44 countries. Global public figures sharing and representing the bracelet including The Pope. Story earned 1.2B impressions and $114M earned media worldwide. But most importantly, $8.2M were raised to help Ukraine.
