CLIENT
OLX Group Romania
Sonia Ardelean, Marketing Specialist
Diana Florea, Digital Content Specialist
Claudiu Masa, Performance Marketing Specialist OLX Group România
AGENCY
Ema Ionescu, Senior Client Lead
Raluca Kovacs, Head of Strategy
Roxana Bularca, Senior Digital Client Manager
Camelia Efrimov, AV Production Director
Miruna Dumitrescu, GCD
Monica Felea, Copywriter
Ionica Dogaru, Art Director
Alexandra Hatmanu, Digital Client Manager
Stefan Georgescu, Sr Strategic Planner
Titus Dumitrescu, ECD
Marius Farcasanu, Digital Designer
Vlad Dobrescu, Sr. Web Developer
Digitas Romania
Alexandra Caciur, Head of Data & Business Intelligence
Calin Buzea, Brand Lead
Ana Blas, Business Analyst
Madalina Trusca, Innovation Manager
Media Investment Romania
MSL The Practice
Alexandra Nedelcu, Senior Communication Manager
Alexandra Teodorescu, Business Growth Director & Head of Corporate
SUMMARY
In a campaign targeting individuals raised in repressive environments like the Soviet Union, where personal freedom was limited, a transformative initiative emerged. It championed critical media literacy and open dialogue to empower individuals to assess information critically, distinguish propaganda, and understand the Ukrainian conflict more deeply. Within just 3 weeks, the campaign significantly reduced neutrality and increased support for Ukraine, fostering a more informed and empathetic worldview among the target audience from repressive backgrounds.
