VIF - The Network to Prevent and Tackle Violence Against Women

Andrada Cilibiu, Communication Expert Filia Center, part of the VIF Network
Mihaela Mangu, Executive Director ANAIS Association, part of the VIF Network
Tudorina Mihai, Executive Director FRONT Association, part of the VIF Network

DDB *Lead Agency

Roxana Nita, Executive Creative Director
Alexandru Iliescu, Senior Copywriter
Ana-Ramona Tanasa, Senior Art Director
Andreea Boiangiu, Senior Account Executive
Roxana Tampau, Managing Director
Roxana Memetea, Managing Partner
Luciana Cucoanes, Head of Strategy

Porter Novelli Public Relations

Sorina Mihai, Managing Partner
Gabriela Stanciu, Senior Media Manager

Media Investment

Mirela Necula, Managing Director
Alexandra Enea, Digital Media Director
Luiza Florescu, Influencer Marketing Specialist
Ruxandra Carstea, Influencer Marketing Specialist

ABIS STUDIO

Mariana Andriescu, Producer and Managing Director
Iulia Rugina, Film Director
Boroka Biro, DOP
Liviu Gheorghe, Line Producer
Mihaela Nastase, Post-production Coordinator
Olivia Ianculescu, Editor
Voica Oltean, Actress
Mihai Dobre, Songwriter
Adi Bulboaca, Photographer

We have created a popular product on the important topic of landmine safety for Ukraine, which stands out among other educational products on this topic. We were able to talk about this important and complex topic in a language that is easily understood and assimilated by both children and adults. The campaign reached eight million people, more than 530,000 of whom took the online course “Watch Where You’re Going”. 80% of course participants successfully passed the examination to test their knowledge of the material.