Ministry of Culture of the Republic of Latvia

White Label (Latvia) *Lead Agency

Tatjana Baranovska, Strategy Director
Anna Vildaus, Strategy Planner

McCANN Riga *Lead Agency

Toms Upītis, Creative Director
Roberts Galvins, Art Director
Alise Baumane, Project Manager
Sintija Popena, Creative Director
Dmitrijs Pavlovs, Designer
Maruta Gravite-Indrane, Project Manager

Golin Riga

Marija Vorkule, Project Manager

Frank by Inspired

Krista Gaspare, Account Manager
Digna Degtjarova, Media Strategist

For the third year in a row the Danish Cancer Society transformed Father's Day into "Save Your Father's Day," inviting children and relatives to remind all fathers in the country to see a doctor if they notice bodily changes that could be signs of cancer. Through a single film on SoMe the campaign ensured that 78,200 Danes engaged in conversations with their fathers or loved ones about cancer symptoms. This meant that, when measured across the entire campaign investment, we've essentially spent just €0,94 per conversation about cancer symptoms generated.