CLIENT
Nemira Publishing House
Andreea Lupescu, PR Manager
Eli Badica, Coordonator n’Autor
Ana Androne, Director Comercial
Andreea Mitran, Digital Brand Manager
Catalina Nicolau, Executive Director
AGENCY
Bogdan Costin, Creative Director
Cristiana Petre, Senior Copywriter
Robert Soparlache, Head of Art
Miruna Antonescu, Head of Strategy
Paul Foltache, Senior Developer
Simona Zglimbea, Account Director
Georgiana Feriu, Account Manager
SUMMARY
With this campaign, Andel took on their new role as a industry leader and fought against the 'not in my backyard' mentality that had previously halted 82% of all municipal wind turbine projects.
Through an activistic campaign, Andel introduced their only one-year-old brand to the Danish population, initiating a debate that quickly spread to news media and generated 146 press mentions with an earned media value of 3.5 million DKK (€470.000)
After the campaign, 23% had shown their support for wind turbines, and Andel brand awareness had increased by 67%!
