Fb-logo-2000x2000
Twitter-logo-2000x2000
Linkedin-logo-2000x2000
X

You can view videos online by purchasing a subscription. Videos are not available for download. Some cases only have a video. If there is no written PDF, only the video is available for the case. Subscribe here

X

  • Slide 0
  • Slide 1
  • Slide 2
  • Thumb 0
  • Thumb 1
  • Thumb 2

“Watch Your Step!” Campaign to raise awareness of Ukrainians about landlandmine danger
“Watch Your Step!” Campaign to raise awareness of Ukrainians about landlandmine danger

RAN IN:

CLIENT
East Europe Foundation/ State Emergency Service of Ukraine (SES of Ukraine)

Viktoriia Gladchenko, communication manager, EEF
Fahot Oleg Mykhailyuta, author and sound producer

AGENCY
East Europe Foundation *Lead Agency


State Emergency Service of Ukraine (SES of Ukraine)

Oksana Truhachova, Head of Mass Media and Public Relations Section, SESU


SUMMARY

The Dogcation-campaign is a great example of the great results that await when a brand identifies a common ground between a genuine commercial challenge and strong consumer interests. The case also demonstrates clear causality between the campaign and commercial results. By launching the Dogcation-competition on SoMe, Spies was met with overwhelming engagement from Scandinavian pet-owners. They not only participated in the competition, but also used their vouchers to purchase Spies-vacations afterward. Did it work? Kind of: 75,7% view-duration11,000 SoMe-engagements+33,000 participants50+ million DKK in generated salesROMI: 627%

CASE VIDEO


Language: English