CLIENT
Slovak Telekom
Slovak Telekom
Petra Novotná, Project ownership
Klaudia Linkeschová, Brand strategy
Michal Mrnco, Project owner
Ondrej Mikus, Social media
Tatiana Svrckova, CSR
Denisa Sindelarova, Execution
Karina Macikova, Media
AGENCY
Jaroslav Vigh, Ideamaking
Ivana Polohová, Ideamaking
Kamil Charvát, Strategic approach
Eduard Drexler, Visuality
Veronika Holaňová, Visuality
Tatiana Hrutková, Project leading
Ivana Vitekova, Ideamaking
Jakub Kuvik, Ideamaking
Sabina Lukacova, Ideamaking
Juraj Chmel, Ideamaking
Martin Krafcik, Ideamaking
Wavemaker
Michal Vasilenko, Media planning
Vladimir Pastinsky, Digital media
Hitchhiker films
Ivan Hulik, Film production
Michal Gogh, Production
SUMMARY
Challenge:
Tryg's customers distributed over half a billion Kroner to create security in Denmark. They just didn't realize it.
Insight:
Only a few experience the gratitude one is met with if one helps to save another person's life
Idea:
Idea: Get unaware Tryg customers to personally feel the gratitude for their contributions to the Tryg Foundation.
Strategy:
Real cases & Danes + Real projects + Emotionally told + longlasting platform
Results:
Campaign beats all tracking norms. Awareness raised by 89-171%. ROI tripled. Generated revenue of 253 million.
