Andel

Rikke Harbo Trikker, CMO
Helene Johansen, Head of Branding
Majken Lüning, Brand Manager

Robert Boisen & Like-minded *Lead Agency

Klara Vilshammer, Lead Creative
Christoffer Boas, Lead Creative
Kim Boisen, Head of Strategy
Mette Ingemann, Account Director
Victor Petri, Head of Activation
Alexander Faxø, Senior Brand Activation Strategist

Gobsmack Productions

As food prices soared, Swedes were increasingly nostalgic about McDonald's old prices in McDonald's social channels. To increase value for money, visit intent, and encourage more Swedes to download and use McDonald’s app, we launched Deals stuck in time to reactivate over a decade of McDonald’s old outdoor ads. By turning yesterday's deals into McDonald’s best deals today, 840,000 time-travels were made. Active app users increased by +28%, value for money rose from 43% to 56% and visit intent increased from 41% to 53%, leading to +17,1% in sales growth.