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Nordic Leisure Travel Group (Spies)
Dogcation: How a travel agency got pet owners out traveling with a 627% ROMI

RAN IN:

CLIENT
Nordic Leisure Travel Group

Jan Vendelbo, CEO, Spies
Eva Lundgren, CMO
Morten Willesen, Head of Digital

AGENCY
Robert / Boisen & Like-minded *Lead Agency

Gitte Andersen, Account Director
Heinrich Vejlgaard, Lead Creative
Rene Sohn Kammersgaard, Lead Creative
Søren Christensen, Head of Strategy


Gobsmack Productions


SUMMARY

McDonald’s Sweden decided to help the small charity Ronald McDonald House Charities gain more donations by launching the world’s first Ronald McDonald House on Roblox. The house on Roblox is a safe and virtual playroom for healing where seriously ill children can meet old and new friends, and was dreamed, designed, and built by the kids staying at the houses in Sweden. Consideration to donate increased by +20%, donations rose by +29% and 2,200 children played together. McDonald’s trust increased by +31% while “takes social responsibility" increased by +24%.

CASE VIDEO


Medium Featured On Video: Contests,Digital Mktg. – Social: Organic,Digital Mktg. – Social: Paid

Language: English