CLIENT
NHS England
Ian Hampton, Lead Campaign Manager
Phil Bastable, Deputy Director, Head of Campaigns and Social Media
Finian Scott, Senior Partnerships Manager
Kirsty Callingham, Senior PR Manager
Jennie Fergusson, Senior Insight and Evaluation Manager
Lily Edlen, Assistant PR Manager/ Strategy Directorate
AGENCY
Sam Jackson, Senior Strategist
Vicki Holgate, Executive Strategy Director (Government Comms)
Sam Brigstock, Senior Strategist
Georgie Dale, Senior Account Director
Bien Huynh, Senior Account Director
Jared Botha, Client Partner
Vanessa Hunt, Producer
Emma Rathbone, Senior Data Planner
Tom Hudson, Creative Director
Dean Lanzman, Head of Data
Joe Cusack, Strategy Director
Katie McCambley, Head of Client Services
JANE DORSETT, Global Effectiveness Partner
Tom Knox, Chairman
Nicky Bullard, Chief Creative Officer
Matt Collier, Creative Director
Wayne Robinson, Creative Director
Ella Carroll, Account Executive
Simon Sole, Head of Business Affairs
Maria Singh, Senior Producer
Lisa Tuck, Senior Producer
Howard Pull, Head of Strategy (Digital)
Dillon Jadva, Junior Data Planner
SUMMARY
In 2018, based on a new brand strategy, Vattenfall embarked on a positive brand journey. Set to unburden people, spread optimism and show how it thinks beyond its own category. All under the platform “Fossil free living within one generation”.
Year by year this mission was loaded with new meaning, making sure it stayed in-tune with the current zeitgeist.
The result: dramatic increases in key metrics such as consideration, reputation, brand attributes and internal engagement. Making Vattenfall one of Sweden’s most valuable brands with a higher growth rate than Spotify.
