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Volkswagen AG
Volkswagen ID. Buzz x Star Wars: Creating buzz with a galactic cooperation

RAN IN:

CLIENT
Volkswagen AG

Jochen Sengpiehl, CMO (till 2022)
Gilbert Dr. Heise, Director Brand Strategy & Customer Insights Brand
Mirja Schneider, Head of Electro Mobility Communication
Joern Hartig, Head of international Media and Consumer Insight
Dr. Stefan Pfeiffer, Head of Marketing
Petra Schreiber, Director Marketing & Communication
Salim Yüksel, Future Brand Building
Annegret Mauer, Marketing Campaign Manager
Hicran Tekin, Marketing Campaign Manager

AGENCY
Scholz & Friends Family GmbH *Lead Agency

Maren Jens, Head of Strategy
Marie Volquarts, Strategy Director
Arno Lindemann, Creative Partner
André Huber, Creative Director
Jana Huth, Client Service Director
Konstantin Lössl, Orchestration Director
Bernhard Lukas, Creative Director Copy
Roland Bös, Partner & Managing Director
Sabrina Lenz, Account Director
Isabell Beckmann, Senior Account Manager
Marlen Beckmann, Senior Data Strategist


PHD global


SUMMARY

CASE VIDEO


Medium Featured On Video: Digital Mktg. – Display Ads,Digital Mktg. – Social: Paid,Digital Mktg. – Video Ads,Events,OOH – Billboards,OOH – Other Outdoor,TV

Language: English