The Kellogg Company

Tiziana Castiglioni - Sr. Director, Global Mktg.
Carolina Arana - Mktg. Director, Mexico
Kevin Brennan - Mktg. Director, UK
Karla Castro - Mktg. Director, Spain
Antoine Renault - Mktg. Director, France

JWT *Lead Agency

Leles Blitz - Director-in-Charge, Spain
Simone Forster - Director-in-Charge, UK
Angie Garcia - Director-in-Charge, Mexico
Nathalie Gevresse - Director-in-Charge, France
Matt Scholes - Global Business Director

Cheetham Bell JWT

Mindshare

K Agency

Facing diverse market challenges, the Special K "Drop a Jean Size" 2-Week Challenge has entered the Kellogg Hall of Fame by rallying hundreds of thousands of women across 15 nations of the world to eat 2 bowls of Special K a day for 2 weeks and resolve to squeeze back into their favourite denims. The result, a brand whose relevance has grown beyond summer and the breakfast occasion and whose global net sales have almost doubled over the past 4 years to $1.5bn.