CLIENT
IBM Corporation
Pamela Kaplan - VP, Market Mgmt., Global Sales & Distribution
Ann Rubin - VP, Brand Expression & Global Advt.
Matthew Michael - Manager, Advt. & Media, IBM Growth Markets
Lynn Porterfield - Line of Business, Global Advt. Lead
Lily Sorbara - IMC, Advt. Manager, Europe
AGENCY
Susan Westre - WW Executive Creative Director
Mila Babrikova - Mktg. Director
Ryan Blank - Creative Director
Mike Hahn - Creative Director
Laura McCullough - Mktg. Director
SY Partners
VSA Partners
Jack Morton Worldwide
SUMMARY
For the first time in history, 50% of the global population lives in cities. And as a result, cities are becoming major centers of investment and innovation. While this is a major business opportunity for IBM, there are many challenges to overcome. How do you educate and explain something enormous but largely invisible: our healthcare system, education, even the transportation system? The solution was a modern educational program aimed to elevate the practice of city leadership, the role of IBM within it, and the value it creates for citizens.
