Unilever

Alejandro Helou - Regional Category VP
Russell Taylor - Global Brand VP
Lucas Levy - Global Brand Manager
Tomas Marcenaro - Global Brand Director

ponce *Lead Agency

Mario Crudele - Copywriter
Luciano Landajo - Acct. Group Director
Marina Pen - Brand Planning Director
Hernan Ponce - Creative Director
Martin Ponce - Art Director
Vanina Rudaeff - Client Service Director

IFF

utdstudio

Axe is the #1 male bodyspray in the World. It got there by offering great fragrances and building the "The Axe Effect", an irresistible attraction caused on women by the fragrances. In the last few years many copycats appeared. And Axe needed to differentiate itself and bring novelty to the category. Axe focused on the fragrance and developed a new variant with an irresistible ingredient: Chocolate, the only thing women can't resist. Axe + chocolate = the most powerful seduction weapon for guys. Axe Dark Temptation, as irresistible as chocolate.