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Febreze
Febreze Global Azerbaijani Olympics Campaign

RAN IN: United States, Canada, United Kingdom, France

CLIENT
Procter & Gamble

Gary Coombe - Global Brand Franchise Leader

AGENCY
Grey *Lead Agency

Rick Reilly - EVP, Global Acct. Director
David Cardinali - VP, Producer
Jean Donahue - SVP, Acct. Director
James McPherson - SVP, Assoc. Director of Broadcast Production
Per Pedersen - Global Creative Director
Marie Ronn - Art Director
Diana Silfen - Acct. Supervisor
Jeff Stamp - Creative Director
Erik Tell - Copy Writer


Possible Worldwide


MSL New York


SUMMARY

Starting with the London 2012 Summer Olympic Games, Procter & Gamble announced it would sponsor the Olympics for the next 10 years. Febreze took this opportunity to truly show up as a global brand and debut its odor eliminating power on this world stage. To create a campaign that would stand out among all the other Olympic advertising, Febreze decided to forge a unique sponsorship of the Azerbaijani Wrestling Team to demonstrate to moms how Febreze can take on even the toughest sports odors.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, PR, Sponsorship

Audience: Women

Objectives: Market share - increase

Type: Business to Consumer

Classification: Multinational

Language: English