Airbnb Inc.

Jonathan Mildenhall, Chief Marketing Officer
Peter Giorgi, Global Head of Advertising and Content
Diane Chour, Head of Global Media at Airbnb
Rachel Holbrook, Global Head of Production at Airbnb

TBWA\Chiat\Day *Lead Agency

Neil Barrie, Group Planning Director
Jennifer Costello, Planning Director
Brent Anderson, Executive Creative Director

Starcom *Lead Agency

Andrew Kasprzycki, Executive Vice President
Jillian Mansheim, Global Associate Director
Anthony Medio, Global Associate Director

In 2015, Airbnb set out to show the world it offered more than just a snooze in someone else's sheets. Tasked with a 10% lift in global brand awareness, we also had to inspire openness to an oft dismissed idea. In two months, we created a 14% uptick in global brand awareness, double-digit lifts in choice-driving brand attributes, and spiked web traffic 3-4x the baseline during broadcast airings. By going straight at the uncomfortable truth of strangers, we addressed the brand's biggest barrier and transformed the world's view of Airbnb.