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Halo 5: Guardians
Hunt the Truth

RAN IN: United States, United Kingdom, Canada

CLIENT
Microsoft

Taylor Smith (Senior Director, Xbox Global Marketing Communications)
Ryan Cameron (Xbox Director of Marketing Communications)

AGENCY
twofifteenmccann *Lead Agency

Brian Wakabayashi (Director of Strategy)
Ryan Ouyoumjian (Senior Strategist)
Neil Bruce (Creative Director)
Drew Porter (Account Director)
Daniele Domignuez (Stratetgist)


m:united // McCann

Steven Miller (Regional Implementation Director)
Tom Oliver (Account Director)


Empower Media Team

Samantha Lim (VP, Digital Activation)


SUMMARY

What becomes of old heroes? How many ways can they save the day before we take them for granted? Halo is one of the biggest franchises in video game history. Since 2001, millions have donned the armor to become the Master Chief: the super soldier who saves humanity from alien threats. 14 years and 10 games later, gamers had begun to grow weary of the Chiefs adventures. The Chief needed a fresh start, and this is the story of that rebirth.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BRANDED CONTENT;CINEMA;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Podcasts;MOBILE/TABLET;Display Ad (Mobile/Tablet);OOH;Billboard;PR;RADIO;Spots (Radio);SOCIAL MEDIA;TV;Spots (TV)

Audience: Young Men (20-35)

Type: Business to Consumer

Classification: Multinational

Language: English