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Airbnb
Don't Go There, Live There.

RAN IN: United States, United Kingdom, France, Germany, China, Australia, South Korea, India, Brazil, Mexico

CLIENT
Airbnb Inc.

Nancy King (Global Brand Strategy Lead)
Marion Link (Senior Global Marketing Manager)
Jonathan Mildenhall (Chief Marketing Officer)
Alex Dimiziani (Global Brand Marketing Director)

AGENCY
TBWA\Chiat\Day Los Angeles *Lead Agency

Brent Anderson (Chief Creative Officer)
Jennifer Costello (Planning Director)
Brooke Lonegan (Senior Planner)
Kelly Lee (Managing Director)


Starcom *Lead Agency

Jillian Mansheim (Global Associate Director)
Andy Develvis (Media Supervisor )


SUMMARY

In just 8 shortyears, Airbnb has redefined the concept of travel accommodations. As global competition mounted, Airbnb needed to bring that disruptive soul to the masses, including its first real foray into China. With global aspirations on a not-so-globalbudget, Airbnb created a single message that would resonate across wildly different cultures and disrupt the conventions of the industry. This single, universal message challenged millions of people to reimagine travel, resulting in the most dramatic business results in Airbnbs history; an average globalincrease of 13% awareness and 7% consideration.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BRANDED CONTENT;CINEMA;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;MOBILE/TABLET;Display Ad (Mobile/Tablet);In-App or In-Game Ad;OOH;Place-Based;Transit;PR;PRINT;Magazine - Print;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TV;Interactive TV/Video on Demand;Spots (TV)

Audience: Families

Type: Business to Consumer

Classification: Multinational

Language: English