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HP
HP Reinvents Printer Security

RAN IN: Argentina;Australia;Austria;Belgium;Bolivia;Brazil;Canada;Chile;China;Colombia;Croatia;Denmark;Ecuador;Finland;France;Germany;Greece;Hong Kong;Hungary;India;Indonesia;Ireland;Israel;Italy;Korea, Republic of;Malaysia;Mexico;Netherlands;New Zealand;Norway;P

CLIENT
HP

Antonio Lucio, Chief Marketing Officer
Vikrant Batra, VP, PPS Marketing
Darren Needham-Walker, Head of Worldwide OPS Marketing
Cindy Ibaibarriaga, WW Print Security Marketing Lead

AGENCY
Giant Spoon *Lead Agency

Jon Haber, Co-founder
Pierre Parisot, SVP, Content & Creative Operations
Adam Wiese, Director, Strategy
Zac Ryder, Creative Director
Adam Groves, Creative Director
Albert Kugel, Associate Director, Strategy


Park Pictures


Exile


PHD


Essence


SUMMARY

It’s time to rethink your office printer. “The Wolf,” the dramatic episodic series starring Christian Slater, and other HP Print Security campaigns expose the many ways in which a hacker can bring down an organization through one of the most overlooked office devices: the printer. The global initiative fundamentally shifted the perception of printer security and the HP brand among IT professionals and grew declining commercial business printer revenue up by 3%.

CASE STUDY

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CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: BRANDED CONTENT;EVENTS;INTERACTIVE/ONLINE;INTERNAL MARKETING;PR;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;TRADE SHOWS

Audience: Employees

Objectives: Develop, revitalise market

Type: Business-to-Business

Classification: Multinational

Language: English