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SKYN®
SKYN

RAN IN:

CLIENT
SKYN

Toth Marta, Head of Strategic Planning - Global Marketing
Woussen Nicolas, Global Brand Marketing Manager SKYN
Heper Jeyan, Chief Executive Officer
Groskorth Matthew, Vice President Global Marketing

AGENCY
Sid Lee *Lead Agency

Zamy Patrice, Strategist
Benali Mehdi, Deputy Managing Director
Marchal Héloise, Account Director
Pasini Alex, SVP Global


SUMMARY

In 2015, SKYN®, a premium condom brand, decided to radically change paradigms in its market by rethinking its role in people’s lives, and connecting with Millennials’ changing attitudes towards intimacy. “Feel Everything™” became the brand’s response the brand's consumers that were looking for meaningful sex. An invitation for people to form deeper human relationships through better sexual -and emotional- intimacy.The campaign surpassed all sales and market shares predictions while significantly improving brand equity, and allowing the brand to become number 2 in Australia over the course of the campaign.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);EVENTS;OOH;Billboard;PRINT;SOCIAL MEDIA;TV;Spots (TV)

Audience: Millennials

Objectives: Brand relaunch, reposition

Type: Business to Consumer

Classification: Multinational

Language: English