Adidas Originals

Alegra O'Hare, Global VP of Brand Communications
Torben Schumacher, General Manager
Jenny Pham, Global Senior Director of Communications & Brand Marketing

Johannes Leonardo *Lead Agency

Jan Jacobs, Co Founder
Leo Premutico, Co Founder
Ferdinando Verderi, Creative Director
Matthew Edwards, Creative Director
Wesley Phelan, Creative Director
Mark Aronson, Head of Strategy
Mine Cakmak, Strategist

To build on two record-breaking years in the face of growing competition and complex market dynamics, adidas Originals had to break from its reliance on individual products like Superstar and NMD, and elevate the entire brand. With the word ‘Original’ in its very name, the brand made a powerful statement about originality on behalf of today’s streetwear influencers. The campaign served as a powerful demonstration of reinvention that unified key markets, took over the conversation in streetwear, and sold more shoes than any in the history of Originals.