Dubai Properties

FP7 McCann Dubai *Lead Agency

Tahaab Rais, Regional Head of Strategy & Truth Central
Oliver Robinson, Executive Creative Director
Nadine Kazan, Senior Account Director
Tarek Ali Ahmad, General Manager - Business Unit
Salim Mroueh, Senior Account Manager
Karol Akl, Agency Producer

Magna Global UAE *Lead Agency

Lara Arbid, Deputy Managing Director
Joseph Karam, Media Director
Abed Al Barie Safie , Media Manager
Wafaa Abudaqqa, Digital Media Manager

When it comes to real-estate advertising, have you noticed that it isn’t for everyone?
Think of the last campaign that you enjoyed, talked about or shared online. Not easy. Right? ;)
Here’s one from the Middle East that you will remember:
Because through an alienation strategy (a move not made in a conservative region), it drew in demanding and spoilt affluent buyers.
Because it took on leading competitors, without naming them.
Because it was threatened to be pulled off air but persisted.
Because it grew sales, in a declining category.