AGENCY
Tahaab Rais, Regional Head of Strategy & Truth Central
Nima Askari, General Manager - Business Unit
Tahaab Rais, Creative Director, Copywriter, Art Director, Song writer
Vicky Kriplani, Account Director
Marine Deneufbourg, Account Manager
Darine Maalouli, Agency Producer
Oliver Robinson, Executive Creative Director
Anis Zantout, Regional Digital Director
Khazmin Jumain, Social Media Manager
Mikkel Blaabjerg Poulsen, Film Director
SUMMARY
"World WIthout Walls" is a story from a lesser celebrated region about:
…Redefining a retail brand’s 'handwriting', in a region where retailers tow marketing norms. …Changing how and when a retailer advertises. …Not ‘overtly’ selling and exploiting Ramadan’s commercial opportunities by doing typical sales promotions; instead, focusing on a meaningful purpose. …Reversing recent years of sub-par Ramadan performance, in a declining retail environment, and driving transformational achievements
far beyond what we could’ve imagined, through delving into children’s imagination. …The beauty of seeing the world through a much-needed perspective, beyond all.
