AB INVEB

Miguel Merino, CORONA Global Communications Director:
Felipe Ambra, CORONA Global Vice President :
Jessica Mcgeorge, CORONA Marketing Director Europe
Ruta Ruta Ambrasaite, CORONA Marketing Manager UK
Marina Barros , CORONA Senior Brand Manager
Ivanna Ledesma, GLOBAL BRANDS Marketing Director Ecuador
Gerth Stepan, CORONA Brand Manager
Tatiana Cabal, Corona Brand Manager Panama

David the agency.. *Lead Agency

Pancho Cassis, Global CCO & Partner
Juan Pablo García, Managing Director
Carlos Andrés Rodríguez, Creative Chief Officer
Julian Olivares, Art Director
Saulo Rocha, Creative Chief Officer
Andre Toledo, Creative Chief Officer
Rowan Chidgey, CORONA Senior Brand Manager
Felipe Antonioli , Art Director
Luis Giraldo, Copywriter
Guillermo Escovar, CORONA Senior Brand Manager Dominicana

Corona needed to launch its new formula now made with 100% natural ingredients. Nature itself gave us the answer to do it: If we were going to launch a beer made with 100% natural ingredients, why didn’t we do it in a place made with 100% natural materials as well? Then, ‘THE NATURAL BAR’ was born. For the first time ever, an experience for a brand was designed and built 100% with ingredients from nature, just like the product,  and went back to nature, without leaving any trace.