AGENCY
Carina DeBlois, President (NY Office)
Olivier Sentucq, Managing Director
Anibal Casso, Chief Strategy Officer - North America
Sami Salmenkivi, Global Consulting Principal
Lynette Wong , Global Consulting Partner
Michael Raso, Executive Creative Director
Carlos Perez, Executive Creative Director
Dave Rolfe, Global Head of Production - WPP / Hogarth
George Sholley, Head of Production North America
Preston Wallis, Executive Group DirectorPeter Nordstrom, Creative Director
Jon Yurek, Creative Director
Shannon Gibney, Creative Director
Jens Marklund, Head of Design
Farid Mozafari, Global Consulting Director
Peter Dailey, Global Consultant
Lavinia Arl, Global Analyst
Laura Tarbox, Planning Director
Abigail Solano, Account Supervisor
Carly Berry, Account Executive
Deborah Steeg, Senior Business Manager
Michael Freeman, Executive Music Producer
SUMMARY
The entire world relies on and loves their current smartphones so much that trying to replace them at scale with some unknown, unwanted, uber-expensive folding novelty seemed nigh impossible. But we weren’t fazed by it. Together with Samsung, we built a new playbook for scaling new technology and evolved our launch strategy yearly like a tiny start-up. Using bold marketing ideas to tackle impossibilities year-by-year, audience-by-audience, we’ve outsold every generation to turn foldables mainstream – reinvigorating not just Samsung’s business and brand, but the entire flat mobile world forever.
