CLIENT
Banco Industrial
Edgar Chavarría, Customer Banking Division Director Luisa Fernanda Urcuyo, Promoctions & Marketing Sub-Manager Laura Muralles, Media & Marketing Budget Coordinator Bárbara Soza, Marketing Products Coordinator
AGENCY
Manuel Madrid, CEO & General Manager Jorge Solórzano, Creative & Strategic VP Julian Nuñez, General Creative Director Andrés Heredia, Creative Director Caroly Vázquez, Account Director Pedro Pablo Donis, Media Director
SUMMARY
BI wanted to be the first financial institution of its customers with the message "You don't forget where you come from, and thus increase the index of preference, customers and products. In 2014 "you don't forget where you come from" was released, In 2015 was sung by Guatemalans living abroad. In 2016 we surprised Guatemalans living in E.E.U.U. and in 2017 a TV series of 6 chapters directed by Jayro Bustamante was produced. We achieved the preference of 611,200 customers and increased and 6.5 million products.
