Banco G&T Continental

Carlos Granados, Marketing Manager
Alma Monzón, Retail Acquisition Executive Director
Judith Véliz, Cashing Accounts Marketing Director
Carlos Méndez, Market Intelligence Director

Don't Stop Me Now *Lead Agency

Víctor García, General Manager
Federico Aunchain, Creative Director
Carolina Chacón, Planning Director
Ana Luisa Yurrita
General Manager

Eagle Media

Silvana Contenti, General Manager

Three years after AHORRA O NUNCA, that repositioned G&T Continental as the Savings Expert, the brand faced the challenge of deepening the brand proposal. IDEA: New portfolio of savings products inspired in the different needs of savings throughout the stages of life. This portfolio was launched under the concept INICIA, CRECE Y TRASCIENDE (START, GROW AND TRANSCEND) RESULTS: +4 in savings category (the market grew 2.6%) Opening average of savings accounts 12% higher than the goal and 46% higher than 2016. Market Share 2017 - 21.72% vs goal 21.50%