CLIENT
GNC
Mauricio Jaschkowitz, Commercial Director Lucía Mejía, Brand Manager
AGENCY
Manuel Madrid, CEO & General Manager Jorge Solórzano, Strategy VP Víctor Pardo, Digital VP Héctor Oliveros, Account Director Julian Núñez, General Creative Director Daniel Ortíz, Strategy Director Miguel Giraldo, Creative Director
SUMMARY
GNC wasnt part of the wellnes conversation in Guatemala its content wasnt relevant and the digital performance was proof of it. We created the living billboard, a traditional channel of communication that was transformed into relevant content when we invited recognized public figures to run in it for a good cause using the organic reach in favor of the brand. For almost a month we reached 30 live streams from the fan page duplicating in one month interactions of 2016.
