CLIENT
Banco Industrial
Edgar Chavarría, Customer Banking Division Director Luisa Fernanda Urcuyo, Promoctions & Marketing Sub-Manager Laura Muralles, Media & Marketing Budget Coordinator Bárbara Soza, Marketing Products Coordinator
AGENCY
Manuel Madrid, CEO & General Manager Jorge Solórzano, Creative & Strategic VP Víctor Pardo, Digital Strategy VP Julian Núñez, General Creative Director Caroly Vázquez, Account Director Andrés Heredia, Creative Director
SUMMARY
BI gave voice to Guatemala with an audiovisual production. It searched to ensure that trust was not affected, coupled with continuing to increase customers and products. A series of 6 chapters were produced, where "Guatemala has something to tell you" had a voice in historical places. The transmission every Monday in TV coupled with a media mix fulfilled the objective of amplifying the message, reaching • The confidence, preference in customers and increase in new products. • The chapters exceeded in rating versus programs transmitted in the same schedule.
