Johnson & Johnson

Mike Wasden, Sr. Brand Manager
Tara Zedayko, Associate Brand Manager

UM/J3 *Lead Agency

Matthew Baker, SVP Group Partner, Integrated Planning
Tristan Burrell, SVP Managing Partner, Strategy
Trevor Bozyk, Group Director; Activation
Meredith Kamuda, Associate Director, Creative
Jared Pearlman, Associate Director, Creative

BBDO New York

Jennifer Durante, SVP Sr. Director

Ink & Roses

Amy Wein, Sr. VP

Target 10

Mens Health Magazine

Eric Hunter, Associate Publisher, Integrated Marketing

For young guys still on the cusp--still trying to make it in life, their career, and relationshipthinning hair can deliver a blow to their confidence that can be utterly devastating! When you dont feel confident, you may second guess yourself and potentially miss out of your full potential. Our strategy: Connect hair-regrowth with personal-growth. We recruited 5 relatable guys ready to regrow their hair and confidence in-life, work and love. Their stories rolled out episodically over an 8-month-period sharing their success in personal-growth and hair-regrowth with the world.