Allergan, Inc.

Michael Jafar, Director of Marketing
Cara Chastain, Product Manager
Jennifer Liao, Product Manager
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Grey New York *Lead Agency

Jason Kahner, EVP Global Acct. Director
Ann Friedman-Ryan, Engagement Strategy Director
David Cohen, Executive Creative Director
Lee St. James, Executive Creative Director
Peter Zenobi, SVP/Acct. Director

MediaCom

Pacific Communications

Lippe Taylor

Evoke Health

Women identify lines and wrinkles as signs of aging, but facial volume loss in the cheek area is less recognized. How can we get women to focus on an underlying cause of their aesthetic needs when volume to the cheeks is not part of their thinking? Defy Gravity goes beyond the conventional lines and wrinkles marketing messages and convinces women that JUVDERM VOLUMA XC can correct age-related volume loss in the mid-face to help restore a more youthful profile doubling Allergans market share goal in the process.