NBTY

Droga5 *Lead Agency

Jonny Bauer, Global Chief Strategy Officer
Ramon Jimenez, Group Strategy Director
Matt Ian, Group Creative Director
Kelsey Robertson, Group Account Director
Danielle Vasan, Senior Strategist
Dustin Tomes, Associate Creative Director
Ulrika Karlberg, Copywriter
Felipe Mollica, Art Director
Sigrid Jakob, Strategist
Elsa Stahura, Senior Communications Strategist

Havas Media

Ketchum

Osteo Bi-Flex was desperate to reverse its declining business and its only chance of survival was to strike a connection with it's audience. How do we effectively engage with a 50+ audience who's constantly misrepresented in the category and culture more broadly? By getting to know them--a generation who's minds were moving faster than ever, their bodies just needed help keeping up. By reflecting the values of our audience, we didn't just stabilize the business, we drove fresh sales momentum and began to reclaim leadership in a category we created.